> ## Documentation Index
> Fetch the complete documentation index at: https://help.notis.ai/llms.txt
> Use this file to discover all available pages before exploring further.
# Media Buying
> Run paid acquisition end-to-end with Notis: brainstorm creatives, generate variants on-brand, launch campaigns on Meta and Google, and analyze performance — all through natural language.
## Quick start: speak these
> *Generate three ad variations for our latest feature, on-brand with my Brand Kit.*
> *Launch a \$20/day prospecting campaign for joes-pizza-austin.com targeting Austin, TX.*
> *Show me last week's ROAS by creative across all my Meta ad accounts.*
> *Pause every ad set with CPM above \$25 and CTR below 1%.*
Notis is your media buyer's command line: creative, distribution, and analytics from one chat thread.
## How media buying with Notis works
Notis splits the work into two layers:
* **Creation layer** — brainstorming hooks, generating images and copy, drafting variations, and storing approved creatives in Notion.
* **Distribution layer** — launching, pausing, optimizing, and reporting on actual campaigns inside Meta or Google Ads.
You stay in chat. Notis routes the work to the right tool depending on what you ask.
## Pick your distribution stack
Notis connects to three different ad management providers (and supports the Notion-only flow for creative generation). Each has a focused guide:
| Setup | Best for | Strengths | Limitations |
| -------------------------------------------------- | ----------------------------------------------------------------------- | ------------------------------------------------------------------ | ----------------------------------------------------------------------- |
| [via Notion](/guides/media-buyer-via-notion) | Creative ideation, brand-safe ad generation, organized library | No third-party fee, full creative control, easy review | No campaign launch — pair with one of the others below for distribution |
| [via Pipeboard](/guides/media-buyer-via-pipeboard) | Meta Ads management with deep analytics | Hosted MCP server, 30+ tools, advanced budget and audience tooling | Meta only, third-party data routing |
| [via ZuckerBot](/guides/media-buyer-via-zuckerbot) | URL-to-campaign creation with AI-generated creatives and audience tiers | Intelligence mode, creative generation, sandbox keys | Meta only |
| [via AdKit](/guides/media-buyer-via-adkit) | Meta + Google Ads with a draft-first safety layer | Cross-platform, draft review, keyword tooling | Newer integration |
If you're not sure where to start, follow the **Notion** flow for creative work and add **Pipeboard** for distribution.
## End-to-end workflow
### 1. Build the brief
Send your context as a voice note or text:
> *We're launching a new feature called Voice Mode. Audience is busy founders. Tone: confident, no jargon. Brand colors: #24D366 and white.*
Notis turns that into a working brief and asks any clarifying questions.
### 2. Generate creatives
Use the Notion-based flow to generate on-brand assets:
> *Create three ad variations for Voice Mode using my Brand Kit. Save them in my Ads database with copy and image.*
Notis pulls your Brand Kit, generates the visuals, drafts the copy, and stores entries in your **Ads** database — ready for review.
### 3. Review and approve
Open the Notion **Ads** database and approve the variants you want to ship. Approved ads are flagged as ready for distribution.
Add a "Status" property (Draft / Approved / Live / Paused) to your Ads database so Notis knows which creatives are ready to launch.
### 4. Launch the campaign
Once you're ready, hand the approved creatives to your distribution stack:
> *Launch a traffic campaign on Meta with the three approved ads. \$30/day budget, prospecting audience in the US, paused until I activate.*
Depending on which integration you've connected, Notis routes the request to Pipeboard, ZuckerBot, or AdKit. Campaigns are created **paused** by default — nothing spends until you say "activate".
### 5. Monitor and optimize
Get reports without opening the ad platform:
> *What's my ROAS on the Voice Mode campaign this week?*
> *Compare CPM and CTR across the three creatives.*
> *Which ad set is underspending its daily budget?*
> *Pause every ad with CTR below 0.8% over the last 7 days.*
Notis pulls live data and can take the action in the same message.
### 6. Iterate on winners
Reinforce what's working:
> *Take the top creative and generate three new variations with different hooks.*
> *Boost the budget on the winning ad set by 30%.*
> *Build a lookalike audience based on the converters.*
The cycle restarts — but now informed by real performance data.
## Set up your Ads database in Notion
Whichever distribution flow you pick, an **Ads database** in Notion is your single source of truth for creative.
The Notis Second Brain template includes one. To customize, add at minimum:
* Title — ad name
* Text — copy
* Files — original creative (reference) and new creative (Notis output)
* Select — status (Draft / Approved / Live / Paused)
* Relation (optional) — campaign
Paste your Brand Kit Notion link inside the Ads database **description** so Notis pulls colors, fonts, and logos automatically on every generation. See the [via Notion](/guides/media-buyer-via-notion) guide for the full setup.
## Recommended Integrations
| Integration | What it enables | Examples |
| ---------------- | ------------------------------------------------ | ----------------------------- |
| **Ads Database** | Creative library and status tracking | Notion |
| **Brand Kit** | Colors, fonts, logos for on-brand generation | Notion page |
| **Meta Ads** | Launch and manage Facebook + Instagram campaigns | Pipeboard, ZuckerBot, AdKit |
| **Google Ads** | Launch and manage Google search + display | AdKit |
| **Analytics** | Cross-channel performance | PostHog, GA4 (via custom MCP) |
## Automations
### Weekly creative refresh
Run this every Monday so your accounts never run on stale creatives.
1. In the [Notis portal](https://app.notis.ai), create a scheduled automation for **Every Monday at 9:00 AM**.
2. Paste and adapt:
```
Audit my live ads from the last 14 days.
Steps:
1. Pull every active ad with its key metrics: spend, CTR, CPM, frequency, ROAS.
2. Flag ads where:
- Frequency > 3
- CTR has dropped > 25% week-over-week
- ROAS is below my target (replace with your target)
3. For each flagged ad, generate two new creative variants on-brand using my Brand Kit.
4. Save the new variants to my Ads database with status "Draft".
5. Send me a chat summary: which ads are tired, which variants are ready for review.
Do not launch anything automatically. Always wait for my approval.
```
### Daily performance digest
Start each morning with the numbers that matter.
1. Create a scheduled automation for **Every weekday at 8:00 AM**.
2. Paste and adapt:
```
Send me yesterday's paid media performance.
Pull from all connected ad accounts (Meta, Google):
- Total spend
- Total revenue (if conversion tracking is set)
- Top 3 performing ad sets (by ROAS)
- Bottom 3 performing ad sets (by ROAS)
- Anything spiking or crashing more than 30% vs. 7-day average
Format as a short voice note I can listen to during my commute.
```
## Pro tips
* **Always start paused**: Every distribution provider supports paused-by-default. Use it. Review before money flows.
* **Brand Kit first**: Pasting a Brand Kit Notion link in your Ads database description makes every generation 10x more on-brand.
* **One creative concept per ad set**: Mixing concepts inside a single ad set muddies the data. Let Notis split them automatically.
* **Sandbox keys for testing**: Both ZuckerBot and AdKit offer test keys — use them to try campaign creation flows without spending real money.
* **Tag everything**: Ask Notis to add UTMs and naming conventions consistently so reporting later is painless.
* **Combine providers**: You can connect Pipeboard for analytics and ZuckerBot for creation simultaneously — Notis picks the right tool per task.