Meta Ad Campaigns (via ZuckerBot)

What this setup does

Prerequisites

• A Notis workspace with access to custom MCP connections

• A ZuckerBot account (free tier included)

• A ZuckerBot API key from the developer dashboard

• A connected Meta Ads / Facebook Business account inside ZuckerBot

What ZuckerBot can do

• Preview campaigns — Give it a URL, it scrapes the site and generates ad copy + images with AI

• Create campaign drafts — Intelligence mode builds audience tiers, creative angles, budget allocation, and projected CPL

• Enrich business context — Crawl your website and cache structured planning data

• Upload business context — Feed brand guidelines, competitor data, or CRM insights

• Approve strategy — Lock in audience tiers and creative angles before production

• Request creative — Hand off to a studio or generate assets

• Upload creative — Attach finished assets; ZuckerBot creates paused ads on Meta

• Activate campaigns — Go live on only the tiers that are ready

• Monitor performance — Fetch live campaign data

• A/B test — Compare creatives and audiences

Step 1: Get your ZuckerBot API key

1. Sign up at zuckerbot.ai.

2. Go to the developer dashboard and create an API key.

3. Keys starting with zb_live_ hit real endpoints. Keys starting with zb_test_ are sandbox (safe for testing).

Step 2: Add ZuckerBot as a custom MCP in Notis

1. Open the Notis Portal and go to Settings → Integrations.

2. Click Add MCP.

3. Name: Enter ZuckerBot (or any name you'll recognize).

4. Description: Give Notis context on when to use this MCP. For example:

"Use ZuckerBot to create, launch, and optimize Meta (Facebook/Instagram) ad campaigns. It can generate ad previews from any URL, build intelligence-driven campaign strategies with audience tiers and creative angles, upload creatives, activate campaigns, and monitor performance. Campaigns are created paused by default."

5. Server URL: Paste the MCP endpoint from ZuckerBot's docs (check zuckerbot.ai/docs for the latest URL).

6. Authentication: Select Headers, then add the following header:
• Key: Authorization
• Value: Bearer zb_live_YOUR_API_KEY (replace with your actual key from Step 1)

7. (Optional) Disable tools you don't need in the Available Tools section.

8. Click Save.

Step 3: Verify the connection

"Generate an ad preview for https://my-website.com"

Example workflow: from URL to live campaign

1. Preview — "Generate ad previews for joes-pizza-austin.com"

ZuckerBot scrapes the site, infers the business type, and returns ad copy + images.

2. Create draft — "Create a traffic campaign for Joe's Pizza with a $20/day budget targeting Austin, TX"

ZuckerBot builds an intelligence strategy with audience tiers (broad prospecting, lookalikes, retargeting), creative angles, and projected CPL.

3. Review strategy — "Show me the audience tiers and creative angles for that campaign"

Notis presents the strategy for your review.

4. Approve — "Approve the Broad ADV+ tier and the Proof Over Promise creative angle"

ZuckerBot locks in the approved tiers and angles.

5. Upload creatives — "Upload this image as the creative for the Broad ADV+ tier"

ZuckerBot creates paused ads on Meta with the uploaded asset.

6. Activate — "Activate the Broad ADV+ tier"

The campaign goes live on Facebook and Instagram.

Example prompts

• "Generate ad previews for my-website.com with 3 variations."

• "Create a leads campaign for my business with a $30/day budget targeting the US."

• "Show me the strategy, audience tiers, and projected CPL for that campaign."

• "Approve the broad prospecting tier and the social proof creative angle."

• "Upload this image as the ad creative and attach it to the approved tier."

• "Activate only the tiers that have creatives ready."

• "What's the performance of my active campaigns this week?"

Intelligence mode

• Resolves your business from the URL

• Assembles account context (historical data, CRM, web context, uploaded docs)

• Builds audience tiers with budget allocation and projected CPL per tier

• Generates creative angles with hooks, messaging, CTAs, and format recommendations

• Returns warnings and next steps

ZuckerBot vs. Pipeboard — quick comparison

Important limitations

• Third-party service: ZuckerBot is not an official Meta product. Your ad account data flows through ZuckerBot's infrastructure.

• Live ad spend: When you activate a campaign, real money is spent on Meta. Always review before activating.

• API key scoping: zb_live_ keys hit real endpoints. Use zb_test_ keys for safe experimentation.

• No undo on activation: Once a campaign is live, pausing it requires a separate action.

Troubleshooting

• Authentication fails: Confirm your ZuckerBot API key is valid and starts with zb_live_ (or zb_test_ for sandbox).

• No preview generated: Verify the URL you provided is accessible and has enough content for ZuckerBot to scrape.

• Campaign creation fails: Confirm your Meta Ads account is connected inside ZuckerBot.

• Creatives not attaching: Make sure you've approved the strategy before uploading creatives.

Summary