Media Buying

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Quick start: speak these

Generate three ad variations for our latest feature, on-brand with my Brand Kit.

Launch a $20/day prospecting campaign for joes-pizza-austin.com targeting Austin, TX.

Show me last week’s ROAS by creative across all my Meta ad accounts.

Pause every ad set with CPM above $25 and CTR below 1%.

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How media buying with Notis works

• Creation layer — brainstorming hooks, generating images and copy, drafting variations, and storing approved creatives in your Ads database.
• Distribution layer — launching, pausing, optimizing, and reporting on actual campaigns inside Meta or Google Ads.

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Pick your distribution stack

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End-to-end workflow

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1. Build the brief

We’re launching a new feature called Voice Mode. Audience is busy founders. Tone: confident, no jargon. Brand colors: #24D366 and white.

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2. Generate creatives

Create three ad variations for Voice Mode using my Brand Kit. Save them in my Ads database with copy and image.

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3. Review and approve

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4. Launch the campaign

Launch a traffic campaign on Meta with the three approved ads. $30/day budget, prospecting audience in the US, paused until I activate.

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5. Monitor and optimize

What’s my ROAS on the Voice Mode campaign this week?

Compare CPM and CTR across the three creatives.

Which ad set is underspending its daily budget?

Pause every ad with CTR below 0.8% over the last 7 days.

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6. Iterate on winners

Take the top creative and generate three new variations with different hooks.

Boost the budget on the winning ad set by 30%.

Build a lookalike audience based on the converters.

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Set up your Ads database

• Title — ad name
• Text — copy
• Files — original creative (reference) and new creative (Notis output)
• Select — status (Draft / Approved / Live / Paused)
• Relation (optional) — campaign

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Use it with Notion

• Media Buying (via Notion)

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Recommended Integrations

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Automations

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Weekly creative refresh

1. In the Notis portal, create a scheduled automation for Every Monday at 9:00 AM.
2. Paste and adapt:

Audit my live ads from the last 14 days.

Steps:
1. Pull every active ad with its key metrics: spend, CTR, CPM, frequency, ROAS.
2. Flag ads where:
 - Frequency > 3
 - CTR has dropped > 25% week-over-week
 - ROAS is below my target (replace with your target)
3. For each flagged ad, generate two new creative variants on-brand using my Brand Kit.
4. Save the new variants to my Ads database with status "Draft".
5. Send me a chat summary: which ads are tired, which variants are ready for review.

Do not launch anything automatically. Always wait for my approval.

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Daily performance digest

1. Create a scheduled automation for Every weekday at 8:00 AM.
2. Paste and adapt:

Send me yesterday's paid media performance.

Pull from all connected ad accounts (Meta, Google):
- Total spend
- Total revenue (if conversion tracking is set)
- Top 3 performing ad sets (by ROAS)
- Bottom 3 performing ad sets (by ROAS)
- Anything spiking or crashing more than 30% vs. 7-day average

Format as a short voice note I can listen to during my commute.

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Pro tips

• Always start paused: Every distribution provider supports paused-by-default. Use it. Review before money flows.
• Brand Kit first: Giving Notis your Brand Kit before it generates anything makes every creative 10x more on-brand.
• One creative concept per ad set: Mixing concepts inside a single ad set muddies the data. Let Notis split them automatically.
• Sandbox keys for testing: Both ZuckerBot and AdKit offer test keys — use them to try campaign creation flows without spending real money.
• Tag everything: Ask Notis to add UTMs and naming conventions consistently so reporting later is painless.
• Combine providers: You can connect Pipeboard for analytics and ZuckerBot for creation simultaneously — Notis picks the right tool per task.