Skip to main content
Use ZuckerBot’s API and MCP server to let Notis create, launch, and optimize Meta ad campaigns — complete with AI-generated ad copy, images, audience tiers, and intelligence-driven strategy.

​
What this setup does

In this setup, Notis handles the conversation: you describe what you want to advertise, your goals, and your budget. ZuckerBot handles the ad infrastructure: it scrapes your website, generates ad creatives with AI, builds audience tiers, creates campaigns on Meta, and manages the full lifecycle from draft to activation.
That split is important: Notis is your command layer, while ZuckerBot is your Meta Ads execution engine. You talk to Notis; ZuckerBot builds and launches the campaigns.

​
Prerequisites

  • A Notis workspace with access to custom MCP connections
  • A ZuckerBot account (free tier included)
  • A ZuckerBot API key
  • A connected Meta Ads / Facebook Business account inside ZuckerBot

​
What ZuckerBot can do

ZuckerBot covers the full ad campaign lifecycle with 50+ tools, including:
  • Preview campaigns — Give it a URL, it scrapes the site and generates ad copy + images with AI
  • Create campaign drafts — Intelligence mode builds audience tiers, creative angles, budget allocation, and projected CPL
  • Enrich business context — Crawl your website and cache structured planning data
  • Upload business context — Feed brand guidelines, competitor data, or CRM insights
  • Approve strategy — Lock in audience tiers and creative angles before production
  • Request creative — Hand off to a studio or generate assets
  • Upload creative — Attach finished assets; ZuckerBot creates paused ads on Meta
  • Activate campaigns — Go live on only the tiers that are ready
  • Monitor performance — Fetch live campaign data
  • A/B test — Compare creatives and audiences

​
Step 1: Get your ZuckerBot API key

  1. Sign up and get a free API key at zuckerbot.ai/get-started.
  2. Keys starting with zb_live_ hit real endpoints. Keys starting with zb_test_ are sandbox (safe for testing).
Keep your key secret. Never expose it in client-side code. Rotate immediately if compromised.

​
Step 2: Add ZuckerBot as a custom MCP in Notis

Add an MCP server with these values:
  • Display Name: ZuckerBot (or any name you’ll recognize)
  • Description: a few words on what it does. For example: “Creates, launches, and optimizes Meta (Facebook/Instagram) ad campaigns. It can generate ad previews from any URL, build intelligence-driven campaign strategies with audience tiers and creative angles, upload creatives, activate campaigns, and monitor performance. Campaigns are created paused by default.”
  • Server URL: https://zuckerbot.ai/api/mcp
  • Authentication: Headers, with the name Authorization and the value Bearer zb_live_YOUR_API_KEY (your key from Step 1)

​
Step 3: Verify the connection

Test with a simple prompt:
“Generate an ad preview for https://my-website.com”
ZuckerBot should scrape the site and return AI-generated ad copy and images within seconds.

​
Example workflow: from URL to live campaign

  1. Preview — “Generate ad previews for joes-pizza-austin.com”
ZuckerBot scrapes the site, infers the business type, and returns ad copy + images.
  1. Create draft — “Create a traffic campaign for Joe’s Pizza with a $20/day budget targeting Austin, TX”
ZuckerBot builds an intelligence strategy with audience tiers (broad prospecting, lookalikes, retargeting), creative angles, and projected CPL.
  1. Review strategy — “Show me the audience tiers and creative angles for that campaign”
Notis presents the strategy for your review.
  1. Approve — “Approve the Broad ADV+ tier and the Proof Over Promise creative angle”
ZuckerBot locks in the approved tiers and angles.
  1. Upload creatives — “Upload this image as the creative for the Broad ADV+ tier”
ZuckerBot creates paused ads on Meta with the uploaded asset.
  1. Activate — “Activate the Broad ADV+ tier”
The campaign goes live on Facebook and Instagram.
All campaigns are created in PAUSED status by default. Nothing goes live until you explicitly activate.

​
Example prompts

  • “Generate ad previews for my-website.com with 3 variations.”
  • “Create a leads campaign for my business with a $30/day budget targeting the US.”
  • “Show me the strategy, audience tiers, and projected CPL for that campaign.”
  • “Approve the broad prospecting tier and the social proof creative angle.”
  • “Upload this image as the ad creative and attach it to the approved tier.”
  • “Activate only the tiers that have creatives ready.”
  • “What’s the performance of my active campaigns this week?”

​
Intelligence mode

ZuckerBot’s intelligence mode is its standout feature. When you create a campaign, it:
  • Resolves your business from the URL
  • Assembles account context (historical data, CRM, web context, uploaded docs)
  • Builds audience tiers with budget allocation and projected CPL per tier
  • Generates creative angles with hooks, messaging, CTAs, and format recommendations
  • Returns warnings and next steps
You can feed it additional context (brand guidelines, competitor analysis, review data) to sharpen the strategy.

​
ZuckerBot vs. Pipeboard — quick comparison

Tip: You can connect both ZuckerBot and Pipeboard to Notis for complementary capabilities — use ZuckerBot for campaign creation and Pipeboard for deeper analytics.

​
Important limitations

  • Third-party service: ZuckerBot is not an official Meta product. Your ad account data flows through ZuckerBot’s infrastructure.
  • Live ad spend: When you activate a campaign, real money is spent on Meta. Always review before activating.
  • API key scoping: zb_live_ keys hit real endpoints. Use zb_test_ keys for safe experimentation.
  • No undo on activation: Once a campaign is live, pausing it requires a separate action.

​
Troubleshooting

  • Authentication fails: Confirm your ZuckerBot API key is valid and starts with zb_live_ (or zb_test_ for sandbox).
  • No preview generated: Verify the URL you provided is accessible and has enough content for ZuckerBot to scrape.