Meta Ad Campaigns (via ZuckerBot)

Use ZuckerBot’s API and MCP server to let Notis create, launch, and optimize Meta ad campaigns — complete with AI-generated ad copy, images, audience tiers, and intelligence-driven strategy.

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What this setup does

In this setup, Notis handles the conversation: you describe what you want to advertise, your goals, and your budget. ZuckerBot handles the ad infrastructure: it scrapes your website, generates ad creatives with AI, builds audience tiers, creates campaigns on Meta, and manages the full lifecycle from draft to activation.

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Prerequisites

• A Notis workspace with access to custom MCP connections
• A ZuckerBot account (free tier included)
• A ZuckerBot API key from the developer dashboard
• A connected Meta Ads / Facebook Business account inside ZuckerBot

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What ZuckerBot can do

ZuckerBot covers the full ad campaign lifecycle through 10 API endpoints:

• Preview campaigns — Give it a URL, it scrapes the site and generates ad copy + images with AI
• Create campaign drafts — Intelligence mode builds audience tiers, creative angles, budget allocation, and projected CPL
• Enrich business context — Crawl your website and cache structured planning data
• Upload business context — Feed brand guidelines, competitor data, or CRM insights
• Approve strategy — Lock in audience tiers and creative angles before production
• Request creative — Hand off to a studio or generate assets
• Upload creative — Attach finished assets; ZuckerBot creates paused ads on Meta
• Activate campaigns — Go live on only the tiers that are ready
• Monitor performance — Fetch live campaign data
• A/B test — Compare creatives and audiences

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Step 1: Get your ZuckerBot API key

1. Sign up at zuckerbot.ai.
2. Go to the developer dashboard and create an API key.
3. Keys starting with zb_live_ hit real endpoints. Keys starting with zb_test_ are sandbox (safe for testing).

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Step 2: Add ZuckerBot as a custom MCP in Notis

1. Open the Notis Portal and go to Settings → Integrations.
2. Click Add MCP.
3. Name: Enter ZuckerBot (or any name you’ll recognize).
4. Description: Give Notis context on when to use this MCP. For example:

“Use ZuckerBot to create, launch, and optimize Meta (Facebook/Instagram) ad campaigns. It can generate ad previews from any URL, build intelligence-driven campaign strategies with audience tiers and creative angles, upload creatives, activate campaigns, and monitor performance. Campaigns are created paused by default.”

1. Server URL: Paste the MCP endpoint from ZuckerBot’s docs (check zuckerbot.ai/docs for the latest URL).
2. Authentication: Select Headers, then add the following header:

• Key: Authorization
• Value: Bearer zb_live_YOUR_API_KEY (replace with your actual key from Step 1)

1. (Optional) Disable tools you don’t need in the Available Tools section.
2. Click Save.

Once saved, ZuckerBot’s tools are available to Notis across all your channels — WhatsApp, Telegram, iMessage, Slack, email, and Voice Mode.

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Step 3: Verify the connection

Test with a simple prompt:

“Generate an ad preview for https://my-website.com”

ZuckerBot should scrape the site and return AI-generated ad copy and images within seconds.

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Example workflow: from URL to live campaign

1. Preview — “Generate ad previews for joes-pizza-austin.com”

ZuckerBot scrapes the site, infers the business type, and returns ad copy + images.

1. Create draft — “Create a traffic campaign for Joe’s Pizza with a $20/day budget targeting Austin, TX”

ZuckerBot builds an intelligence strategy with audience tiers (broad prospecting, lookalikes, retargeting), creative angles, and projected CPL.

1. Review strategy — “Show me the audience tiers and creative angles for that campaign”

Notis presents the strategy for your review.

1. Approve — “Approve the Broad ADV+ tier and the Proof Over Promise creative angle”

ZuckerBot locks in the approved tiers and angles.

1. Upload creatives — “Upload this image as the creative for the Broad ADV+ tier”

ZuckerBot creates paused ads on Meta with the uploaded asset.

1. Activate — “Activate the Broad ADV+ tier”

The campaign goes live on Facebook and Instagram.

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Example prompts

• “Generate ad previews for my-website.com with 3 variations.”
• “Create a leads campaign for my business with a $30/day budget targeting the US.”
• “Show me the strategy, audience tiers, and projected CPL for that campaign.”
• “Approve the broad prospecting tier and the social proof creative angle.”
• “Upload this image as the ad creative and attach it to the approved tier.”
• “Activate only the tiers that have creatives ready.”
• “What’s the performance of my active campaigns this week?”

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Intelligence mode

ZuckerBot’s intelligence mode is its standout feature. When you create a campaign, it:

• Resolves your business from the URL
• Assembles account context (historical data, CRM, web context, uploaded docs)
• Builds audience tiers with budget allocation and projected CPL per tier
• Generates creative angles with hooks, messaging, CTAs, and format recommendations
• Returns warnings and next steps

You can feed it additional context (brand guidelines, competitor analysis, review data) to sharpen the strategy.

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ZuckerBot vs. Pipeboard — quick comparison

Tip: You can connect both ZuckerBot and Pipeboard to Notis for complementary capabilities — use ZuckerBot for campaign creation and Pipeboard for deeper analytics.

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Important limitations

• Third-party service: ZuckerBot is not an official Meta product. Your ad account data flows through ZuckerBot’s infrastructure.
• Live ad spend: When you activate a campaign, real money is spent on Meta. Always review before activating.
• API key scoping: zb_live_ keys hit real endpoints. Use zb_test_ keys for safe experimentation.
• No undo on activation: Once a campaign is live, pausing it requires a separate action.

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Troubleshooting

• Authentication fails: Confirm your ZuckerBot API key is valid and starts with zb_live_ (or zb_test_ for sandbox).
• No preview generated: Verify the URL you provided is accessible and has enough content for ZuckerBot to scrape.